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Why Helping, Not Selling, Is the Smartest Marketing Approach Right Now

In the midst of this crisis, many marketers feel that they need to be amazing at using digital platforms and […]

How to Evaluate New Webinar Partnerships

Recent events have seen many life sciences companies turn towards digital platforms, particularly webinars, in an effort to replace the […]

Marketing Best-Practices During COVID-19. Building Success During Uncertainty

I recently interviewed marketing veteran Jeff Daniels on how organisations can overcome revenue hurdles during COVID-19. The following article summarises […]

3 Major Forces Re-Shaping the Business Landscape Due to COVID-19

The business impact of COVID-19 is proving to be significant. The post-COVID-19 world is going to look very different to […]

How to respond to the threat of COVID-19: to pivot or not to pivot?

During the difficult times of the coronavirus, it can be hard for businesses to make a strategy for their survival. […]

Video: Genomics 101 with Dr. David Bentley

David Bentley, Chief Scientist at Illumina, discusses key topics on genomics as part of an educational series on Illumina’s offerings

Interview with Seven Bridges: Bill Moss, CEO and Brandi Davis- Dusenbery, CSO tell us what the future holds for Big Data

Data is more than just a hot topic; everyone is focusing on how they can better gather, handle and manipulate […]

Genomics against COVID-19: A summary

Last week, we asked the genomics community how they were shifting their focus to help fight the novel coronavirus. We […]

Opinion: Genomics education should be introduced earlier in the curriculum. An interview with Lisa Mullan

We caught up with Lisa Mullan (creator of Dinky Amigos, lovable characters that aim to teach a young audience about […]

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