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Opinion: We should address genetic data governance as we fight to find a COVID-19 vaccine

As the world rushes to develop a vaccine against COVID-19, geneticists are looking at our genes to understand the variation […]

The NABC approach to idea evaluation

Entrepreneurial ideas are exciting, but evaluating the business opportunity behind the idea is key for people looking to grow a […]

Recognising and reviewing innovation

Innovative ideas are exciting.  However, there is a big difference between an interesting idea and an idea that represents a […]

Why Death-By-Webinar Will Soon Become a Real Thing (And What to Do About It)

We’re now deep into lockdown, with perhaps some light at the end of the tunnel regarding some sort of return […]

Why Helping, Not Selling, Is the Smartest Marketing Approach Right Now

In the midst of this crisis, many marketers feel that they need to be amazing at using digital platforms and […]

How to Evaluate New Webinar Partnerships

Recent events have seen many life sciences companies turn towards digital platforms, particularly webinars, in an effort to replace the […]

Marketing Best-Practices During COVID-19. Building Success During Uncertainty

I recently interviewed marketing veteran Jeff Daniels on how organisations can overcome revenue hurdles during COVID-19. The following article summarises […]

How to respond to the threat of COVID-19: to pivot or not to pivot?

During the difficult times of the coronavirus, it can be hard for businesses to make a strategy for their survival. […]

Opinion: Precision medicine will be driven by diagnostic technologies

Earlier this week, Stephane Budel wrote an article about the role diagnostic technologies will play in the future of precision medicine. […]

Genomics against COVID-19: A summary

Last week, we asked the genomics community how they were shifting their focus to help fight the novel coronavirus. We […]