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FitnessGenes Limited

FitnessGenes Limited
Business Name: FitnessGenes Limited
Founders: Samantha Decombel
Stuart Grice
Daniel Reardon
Mark Gilbert
Business Genre:
Business Website Address:
Why are you launching the business? What "problem" are you addressing? : We launched the business to tackle the problem of ‘too much choice’ and noise in the fitness market; helping people to make better health and wellness decisions based on the scientific evidence available, as well as collecting new data ourselves to augment the model we use.
How do you address the problem? What solution do you provide?: We have built a patent pending system that integrates peer-reviewed genetic data, environmental and lifestyle data to make predictions on an individuals propensity with regard to certain physiological traits. We then use this information, or ‘avatar’ of an individual to make recommendations on how they can best achieve their fitness goals.
What will be the benefit of your product? What will the world look like once it is launched?: Our aim is to simplify the marketplace and give people easy to understand and scientifically credible recommendations on the best way to eat, exercise and behave for achieving optimal wellbeing.
Business Address: Bicester Innovation Centre, Telford Road
Bicester, Oxfordshire, OX26 4LD

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Listing Title: FitnessGenes Limited